Job Title: Contract Data Analyst - A/B Testing
Rate: £400 per day (Outside IR35)
Contract Length: 6 months (potential for extension)

We are looking for a highly skilled Data Analyst with expertise in A/B testing, marketing analytics, and data visualisation to join our top AI client on a contract basis. This role is perfect for someone who thrives on turning data into actionable insights, helping marketing teams optimise performance through rigorous experimentation and analysis.

Key Responsibilities

• Design, execute, and analyse A/B and multivariate tests to drive marketing performance.
• Work closely with marketing, product, and data teams to extract insights and recommend data-driven strategies.
• Develop and maintain dashboards and reports using tools like Tableau, Power BI, or Looker.
• Perform deep-dive data analysis to measure the effectiveness of marketing campaigns across different channels.
• Present findings and actionable insights to stakeholders in a clear and concise manner.
• Ensure data integrity and accuracy across different data sources.

Essential Skills & Experience

• Proven experience as a Data Analyst within a marketing or digital environment.
• Strong expertise in A/B testing methodologies and statistical significance.
• Proficiency in SQL for querying large datasets.
• Experience with Python or R for data analysis is a plus.
• Hands-on experience with data visualisation tools such as Tableau, Power BI, or Looker.
• Strong understanding of digital marketing metrics, attribution models, and customer segmentation.
• Ability to communicate complex data findings to non-technical stakeholders.