his role is focused on driving retail transformation initiatives, supporting dealers across the Europe, Africa, and Middle East region, and empowering small-scale construction customers (typically with 1-5 machines) to succeed through innovative physical and digital solutions.

Job Title: Sales Lead - Retail Customers

Location: Desford (Fully Onsite)

Hourly Rate: £33.00 - £34.00

Contract Type: Contract

About the Role:

An exciting opportunity has arisen for a Sales and Marketing Capability Representative to join a leading global organisation based fully onsite in Desford. This role is focused on driving retail transformation initiatives, supporting dealers across the Europe, Africa, and Middle East region, and empowering small-scale construction customers (typically with 1-5 machines) to succeed through innovative physical and digital solutions.

Key Responsibilities:

• Drive dealer retail business transformation through physical proximity and digital channel strategies
• Develop and execute growth plans with assigned dealers, including budget alignment
• Provide expert advice on marketing, sales, and customer strategies, systems, and processes
• Support dealers in closing performance gaps through capability building and training
• Enhance market coverage and customer satisfaction via bundled solutions and digital tools
• Lead retail-specific projects at regional or global levels
• Consult on process improvement and customer experience initiatives
• Deliver programmes that support both volume growth and margin achievement

What We're Looking For:

Required:

• Bachelor's degree
• Proven experience executing sales and/or marketing strategies with measurable results
• Strong background in B2B environments, particularly in customer-facing roles
• Previous experience consulting with dealers or distributors

Desirable:

• Field-based experience
• Understanding of financial drivers in B2B sales and cost control tactics
• Strong negotiation, influence, and relationship-building skills
• Ability to turn complex goals into clear, actionable plans
• Excellent communication, presentation, and listening skills
• Self-motivated, team-oriented, and able to work independently

Additional Information:

• Travel: Up to 50%, covering 10 dealers across the Europe, Africa, and Middle East region

If you are passionate about transforming the retail experience in the construction sector and have a strong commercial background, we want to hear from you.

Apply now to take the next step in your career.