In the highly competitive software industry, building a robust technical support team is crucial to ensuring customer satisfaction and maintaining operational efficiency. For PaperCut Software, a leading provider of print management solutions, expanding their Technical Support Engineering team into the EMEA region was a strategic priority. However, with no physical presence or brand recognition in the region, this task posed significant challenges. To navigate these complexities, PaperCut Software partnered with 83zero, a recruitment specialist with deep expertise in the technology sector.

The Challenge
PaperCut Software faced a multi-faceted challenge in establishing their Technical Support Engineering team in the EMEA region:

• No Local Presence: With no existing infrastructure or personnel on the ground, PaperCut needed to build a team from scratch, which required an understanding of the local market dynamics, talent availability, and cultural nuances.
• Employer Brand Awareness: As PaperCut was relatively unknown in the EMEA region, attracting top-tier talent required not only finding skilled candidates but also effectively communicating the company's value proposition and work culture.
• Scalability: The goal was to scale the team from 0 to 32 members over six years, necessitating a long-term recruitment strategy that could evolve with the company’s growth and changing needs. 

The Solution
PaperCut Software engaged 83zero as their exclusive recruitment partner, leveraging their extensive experience and specialized knowledge in the tech sector to overcome these challenges. 83zero developed and executed a comprehensive recruitment strategy that addressed the following key areas:

1. Employer Brand Development:

• Strategic Positioning: 83zero worked closely with PaperCut to craft a compelling employer brand narrative that resonated with the EMEA talent pool. This included highlighting PaperCut's innovative technology, commitment to employee development, and the impact of their solutions on a global scale.
• Market Penetration: 83zero utilized targeted marketing campaigns, job fairs, and industry events to raise awareness of PaperCut in key EMEA markets. This effort significantly boosted PaperCut's visibility among top technical talent. 

2. Tailored Recruitment Approach:

• Localized Recruitment: Understanding the diverse nature of the EMEA region, 83zero tailored their recruitment efforts to each specific market, ensuring that the candidates sourced were not only technically proficient but also culturally aligned with PaperCut’s values.
• Proactive Talent Sourcing: 83zero implemented a proactive approach to talent acquisition, identifying and engaging with potential candidates long before a position was officially open. This approach allowed PaperCut to rapidly onboard new team members as needed.

3. Long-Term Partnership and Scaling:

• Continuous Engagement: Over the course of six years, 83zero maintained an ongoing relationship with PaperCut, continuously refining the recruitment process based on feedback and evolving business needs. This long-term partnership ensured that as PaperCut’s requirements changed, 83zero was able to adapt and deliver.
• Team Expansion: Through a methodical and strategic recruitment process, 83zero successfully scaled PaperCut’s Technical Support Engineering team from 0 to 32 highly skilled professionals across the EMEA region, meeting all deadlines and exceeding quality expectations.

Results and Impact
The collaboration between PaperCut Software and 83zero yielded impressive results, establishing a strong technical support presence in the EMEA region:
Rapid Team Expansion: Over six years, 83zero helped build a team of 32 skilled Technical Support Engineers who were well-aligned with PaperCut’s mission and culture.

• Enhanced Brand Presence: PaperCut’s employer brand gained significant traction in the EMEA region, enabling them to attract top talent and establish themselves as a desirable employer in the tech industry.
• Sustained Growth: The successful recruitment and retention of high-calibre talent allowed PaperCut to provide exceptional support to their EMEA customers, contributing to sustained growth and customer satisfaction in the region.

Conclusion
83zero’s expert recruitment services were instrumental in helping PaperCut Software overcome the challenges of entering a new market with no prior presence. Through strategic brand building, tailored recruitment strategies, and a long-term partnership approach, 83zero not only helped PaperCut establish a strong technical support team but also positioned them for continued success in the EMEA region. This case study exemplifies the critical role of specialized recruitment partners in driving business expansion and operational excellence in the technology sector.