Sales Director - UK, Nordics & Benelux

Location: UK Remote

The Opportunity

A high-growth, disruptive vendor in the backup, storage and data protection market is looking to appoint a Sales Director to lead and scale its sales organisation across the UK, Nordics and Benelux.

The initial focus of this role will be the UK, where the business sees the largest near-term opportunity and requires hands-on leadership to accelerate growth. Over time, the remit will expand to include ownership and scaling of the Nordics and Benelux regions.

This role is for a leader who has built regions, developed high-performing sales teams, and delivered predictable revenue through a channel-led, enterprise-focused model. It suits someone who thrives in challenger environments and is comfortable balancing strategy with hands-on execution.

Key Responsibilities

• Own and deliver the revenue number across the UK, Nordics and Benelux, with primary short-term focus on the UK
• Lead, coach and develop a team of Territory Sales Managers, setting clear expectations around performance, behaviour and execution
• Drive a channel-first go-to-market strategy, building strong relationships with distributors, resellers and strategic partners across the region
• Play an active, hands-on role in the UK market, supporting key deals, partner engagements and executive-level customer conversations
• Scale the Nordics and Benelux regions over time, including market entry, partner development and territory optimisation
• Establish strong sales cadence and discipline: forecasting, pipeline management, deal reviews and QBRs
• Work closely with Marketing, Sales Engineering and Channel teams to ensure aligned execution and messaging
• Recruit, onboard and ramp high-performing sales talent in line with a performance-driven culture
• Act as a senior commercial leader and ambassador across customers, partners and the wider market

What We're Looking For

• Proven experience as a Sales Director / Regional Sales Leader within enterprise technology
• Strong domain experience in backup, storage, data protection or cyber resilliency technologies
• Demonstrated success in building and scaling the UK market, ideally alongside experience across Nordics and/or Benelux is a plus.
• Track record of leading channel-led sales models and partner ecosystems
• Experience building teams and regions, not just inheriting established revenue
• Comfortable operating in high-growth, disruptive or challenger environments
• Strong commercial judgement with the ability to stay hands-on where needed
• Confident engaging at C-level with customers, partners and internal stakeholders

Leadership & Sales DNA

• Strong new-business and hunting mentality
• Channel-first, partner-centric approach
• High standards, accountability and performance focus
• Collaborative but decisive leadership style
• Calm, credible and resilient under pressure

What's on Offer

• Competitive executive-level base salary
• Uncapped commission with accelerators
• Car allowance or equivalent
• Equity / long-term incentive potential
• Private medical, pension and full benefits package
• Opportunity to own and scale multiple regions, starting with the UK